SEO Roadmap-2014, For Upcoming Google Update
The world of SEO has undergone a drastic change in the last few years. We are all set to welcome 2014 and there is a lot of buzz doing the rounds of web space. War against black hat SEO tactics is going to be the part of 2014. Google has equipped itself with smarter and better Humming Bird, Penguin and Panda.
The definition of search engine optimization will evolve forever. Until a few years back, before February 2011, SEO was merely the blend of Link Building and Keyword Stuffing. However, things underwent dramatic change with the upcoming of Panda that changed the entire game of SEO. It bring along the concept of value added plus original content.
After this came to limelight first Penguin update that modified the entire face of Link building by introducing the concept of Natural Link Building. Today, the entire scenario has changed completely. Surviving on Google, in the present times, is all about rendering excellent user experience.
What shook the entire web world was the regular updates launched by Google that kept the search results par excellence, therefore, impacting SEO world. These updates will be the regular part of 2014 and 2015.
Enlisted are a few things that can be expected in the upcoming year:
Google+ and Google+1s
There are no two ways about the fact that Google+ has been an added advantage for SEO although it is Twitter and Facebook that rules the list of popularity. This is going to stay like this. As a matter of fact, more importance will be given to Google reviews and Google+1s. This is especially true if you have already established authorship for your content.
SEO = Serving Users Internet
SEO users are adamant to give more importance to users. And, this is going to thrive. It is important for you to understand only those who have understanding of the users search results is going to survive this intense competition others will be eliminated. Content Optimization will take over website optimization.
Shrinking Organic Search Results Space
Once Product listing ads gain success, more importance will be given to the usage of images than ever before. Visual Search Ads will become an integral part of Ad-words. This, in turn, will lead to high click through rates however also lead to plunge in organic search results.
Content – The King As Always
Now that we all have seen the regular updates by Google, the significance of high quality SEO driven content cannot be neglected. As a matter of fact, if you have not yet pull up your socks for high quality, meaningful and valuable content then start right away. Yes, it is the experience that your user gets will determine the ranking of your website on Google and other major search engines.
We, at Om Web Technologies, understand the growing significance of ever evolving Google Updates, and thus come up with strategies that can help you survive such updates. If you are looking for a company that can be your companion in online success then look no beyond.